Website Optimization

Web site Optimization is really a two-phase operation:

Optimization of the website metatags and content for search engine optimization (SEO)
Optimization of look and feel and content for visitor "optimization."

The first gets your web site listed highly in the search engines and allows your site to be accessed by potential clients from these search engines, and the second converts your visitors into clients. Most SEO firms omit this important second step but, we want you to get more customers, not just more visitors!

Search Engine Optimization:

BCI specializes in driving traffic to your web site from the search engines. This is a complex process involving optimization of page content, submission to various directories and search engines, and the function of obtaining backlinks from 3rd party web sites. This combination and a methodical approach over time ensures the best possibility of high page rank for your web site.

Visitor Optimization:

A great deal of research has been performed on how to convert visitors into customers. This was done initially for the "PPC" industry where companies and individuals pay an amount of money each time their ad is clicked. As this can be in the tens of dollars per click, and therefore, adds up into hundreds, if not thousands of dollars in advertising expense each month, companies sought to get a higher return on their investment by studying what makes visitors perform a certain action, such as contacting the owner, purchasing a product, or signing up for a newsletter.

After our SEO (search engine optimization) experts have thoroughly optimized your web site, our experienced PPC team will inspect your web site to ensure you receive the maximum return on your investment, ensuring both visitors and customers from your web site.